Abhinav Gupta – Medium

Jul 10, 2021

This is how Indian products like MX Takatak, WazirX hacked their virality, and here is how you can do it too! 🚀

I have been spending a lot of time on thinking and designing referral flows for my current project. (Details soon!) To start off, I found products that have a massive number of downloads and have a referral program. First comes MXTakatak, their referral is simple. • Share a link with your…

Product

2 min read

Product

2 min read

Jan 3, 2021

Why Having a Story is Important for your product?

You can have the greatest product of all time, but it isn’t worth it if you can’t tell the story around it. Most marketers start with jargons like TOFU aka Top of the funnel and sketch out a strategy without even knowing about their product and its messaging. People love…

Product Management

2 min read

Why Building a Story is Important for your product?

Product Management

2 min read

Aug 25, 2020

Market Research Audit for SaaS Sales Tool — A Case Study

Problem Statement Build a go-to-market strategy for a SaaS Email tool by doing its comprehensive Market Research, Client Profiling and Building a Market strategy. So I came up with a brand name called : SalesSpace Introduction to SalesSpace SalesSpace is a time-saving sales automation software for every stage of the funnel. …

Marketing

2 min read

Market Research Audit for SaaS Sales Tool — A Case Study

Marketing

2 min read