Market Research Audit for SaaS Sales Tool — A Case Study
2 min readAug 25, 2020
Problem Statement
Build a go-to-market strategy for a SaaS Email tool by doing its comprehensive Market Research, Client Profiling and Building a Market strategy. So I came up with a brand name called : SalesSpace
Introduction to SalesSpace
SalesSpace is a time-saving sales automation software for every stage of the funnel. Automate your way through the sales process and close more deals faster.
Market Research
Overview of Market
- Segment : Sales Automation
- Every Business, Personal needs Outreach
- United States is definitely the dominant force in the sales force automation market.
- European Union is close behind, and Japan, China and India along with Southeast Asia are all key regional players in the sales force automation marketplace.
- Biggest player among market segments is the healthcare industry. Retail and telecom comes after.
- United States and Canada are the leaders in sales force automation software.
- China, India and Japan are all poised to make a significant impact on the global sales automation software market in the coming years.
Size of Market
$3.8 Million in 2016
$7.7 Million by 2023
Market Segmentation — By Application
- Lead Management
- Sales Forecasting
- Order & Invoice Management
- Opportunity Management
Competitors
- Reply.io
- Outreach
- Salesloft
- Sendbloom
- Yeswave
- Hubspot
- Close
- PersistIQ
- Conversica
- Autoklose
- Saleshandy
- Mailshake
Minimum Requirements to fit into Market
- Necessary features of all sales email automation tools should be available.
- A New Mechanism is required to be presented to clients.
- Product should be easier, quicker and overcome current limitations giving extra benefits.
- Ease of access should be the priority.
- Contact Segmentation and Tagging should be available (Most Lack this)
- Product should have all CRM Integrations
- Reporting should be as precise and Beautiful
- Strategy Comprises of Features, Advantages and How it can help the client.
- UI must be great and user flow must be easy for a sales tool.
- Feature of Email Design + Templates should be Available.
- Integrations + Reports differentiates the game in sales automation.
Conclusion Market Research
- A lot of promises have already been made, a lot of unique mechanisms have already been quoted!
- Number of competitors are high.
- All numbers and insights portray the level of competition
- So let’s launch SalesSpace with Promise and a Unique Mechanism
Now working on Client Profiling and user persona for this SaaS tool.
Comment your thoughts below.
Fin.
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